We build what doesn't exist yet
A studio for AI, XR, web 3D and installations. We came a long way to make your impossible thing real.
We make the unfamiliar feel obvious
A surgeon rehearsing an operation before they scrub in. A gallery visitor walking a ship that was broken up two centuries ago. A buyer turning a product over in their hands before it has been manufactured. A room that notices you walked into it.
That is the work: taking something that sounds impossible in a meeting and making it feel inevitable by the time it ships.
Selected work
2023 · VR Experience
AGO Bristol 1775
A multiplayer museum VR experience that allows visitors to explore the Art Gallery of Ontario's 1775 model of the Bristol in an immersive digital environment. Users can move through the ship freely or follow a guided narrative focused on it…
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VR Training
Fire Alarm Systems CFAA Training
An XR training application that supports CFAA certification by letting students work with fire alarm control panels such as Mircom, Simplex, Protectowire, and Autocall. Across nine labs, students test alarms, detectors, and manual stations,…
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2013 · Mobile Application
Hubbellville
A 3D mobile sales application that allowed users to browse Hubbell's infrastructure product catalog within a fictional interactive town. The experience was designed to show how Hubbell products are used across real infrastructure environmen…
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VR Simulation
Marion Surgical VR Surgery
A fully immersive virtual reality surgical simulation platform for minimally invasive procedure training and rehearsal. Marion Surgical's public research on the K181 PCNL simulator describes a system that combines a VR operating room, real-…
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VR Application
VR Shoe Catalog Browser
An interactive virtual reality catalog browser that allowed users to explore a large collection of shoes in an immersive 3D environment. Users could examine each shoe in detail, review available sizes, learn about design features and materi…
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2017 · VR Visualization
Inter City Express
A virtual reality proposal experience created to communicate a high-density development vision for the Greater Toronto Area. The project explored the idea of burying the 407 hydro corridor underground to unlock new real estate potential, wh…
View piece →What we do
Four things, and we do them properly. Most projects touch more than one.
Training that sticks
Procedures rehearsed in VR before they are performed for real. We have built surgical simulation for minimally invasive rehearsal, fire alarm certification against real control panels, and aviation walkarounds students run before they touch an aircraft.
Built so the knowledge survives the headset coming off.
Products people can walk around
Configurators, catalogs and architectural walkthroughs that run in a browser. No app, no download, no headset.
We have put entire product catalogs, condo developments and a 40 km transit proposal in front of buyers and city planners who simply opened a link.
Rooms that react
Location-based experiences and gallery installations. Museum-grade work built to hold a public crowd all day without a technician standing beside it.
Our work has run at the Art Gallery of Ontario and on the floor of a commercial VR venue, where the only acceptable failure rate is zero.
Systems that think
AI agents and workflows wired into real production pipelines, doing real work: research, drafting, triage, and the tedious middle of a process nobody wants to own.
Useful, measured and handed over. Not a novelty demo that quietly stops being used.
How we work
- 1
Interrogate the brief
Most projects arrive as a solution looking for a problem. We find the problem first, then argue for the smallest thing that solves it.
- 2
Prototype in weeks
Something running that you can put on your head, open in a browser or walk into. Opinions get much sharper once there is a thing to react to.
- 3
Ship it properly
Built to survive a public floor, a procurement review and the day after launch. Documented, handed over and supported.
Tell us the impossible part
The brief that keeps getting deferred because nobody is sure it can be built. That is the one we want.
sean@letscreatesomethingamazing.com